Should I store coffee in the fridge, freezer or cupboard?!

Keep it in the cupboard - we think the absolute best way to store coffee is a cool, dry place in an airtight container.

Putting ground coffee in the freezer is a bit of a wives' tale; when you freeze the coffee you use every day, bringing it in and out of the freezer causes temperature fluctuations and condensation in the packet, which make the coffee taste stale. Freezing coffee grounds can also cause the cell structures to change, causing a loss of oils which deliver your delicious crema layer filled with aroma and flavour. 

You can however, freeze whole beans for up to a month, but don't bring them in and out of the freezer. If you really need to freeze your beans, we recommend that you divide them into smaller portions so that you can bring them out as you need them. When you do remove them, give them some time to thaw and then use them within a week to ensure a great cup.

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