need

Born from the spirited finale of Channel 4’s Double The Money, Need captures the essence of those swept up in life’s whirlwind – much like its founders, Natalie and Jack. Crafted for busy people who barely have a moment to spare, Need is the specialty coffee that fuels hectic days and offers a brief respite from the chaos.

Need’s journey began when Natalie’s unexpected television appearance sparked an adventure that would redefine her and Jack’s approach to coffee. With extensive experience in hospitality and events – and a deep appreciation for a well-timed cup of coffee – the founders created Need for people whose lives are anything but quiet. Whether it’s early morning workouts, a flurry of meetings, or an impromptu dinner with friends, Need’s beans are designed to keep pace while offering a moment of calm.

At Need, the focus is on sourcing quality 100% Arabica coffee from people they genuinely love to work with. Each blend is carefully crafted to deliver distinct tasting notes, ensuring an extraordinary coffee experience at every moment of the day. Roasted fresh and swiftly delivered, their beans guarantee that every cup is as vibrant and fresh as possible – a true redefinition of instant coffee for the modern world.

Dedicated to fostering a fairer, more sustainable, and cooperative supply chain, Need also partners with organisations that drive positive change. Their commitment extends beyond great coffee; it’s about celebrating life’s little joys, supporting those in need, and even proudly sponsoring teams like the Champions 03 Rugby World Cup winning squad.

For subscribers receiving this week’s delivery, Need invites them to pause, brew, breathe, and savour a cup crafted for lives on the go. It’s a coffee that understands the whirlwind of everyday existence and provides a moment of indulgence and energy in perfect balance. Enjoy the experience, and join Need in their journey to keep pace with life while embracing every moment of calm amidst the chaos.