Newground coffee, based in Oxford have embarked on a journey to expertly craft coffee while advancing social responsibility. Newground pushes boundaries, thinking differently about what has happened in the past and never settling for the ordinary.
At Newground, new starts are the heart of everything they do. From ethically sourced high-grade coffee, carefully selected from small-scale farms around the world, to their state-of-the-art facilities where they expertly roast each batch to reveal new exciting flavours every time.
But Newground believes that coffee can go beyond the cup and can be used as a catalyst for change right here in our very own communities. This is why Newground use our business to create work and training opportunities for ex-offenders across the UK, giving some of the most overlooked people in society a new beginning.
"Meet one of our team, James. He’s part of our roasting and production team. He loves going to the gym, cooking large roast dinners, and drinking the best coffees from around the world. He also happens to have spent some time in prison.
We exist to provide training and job opportunities for people like James as we believe in second chances. And the best way to stop the cycle of re-offending (which costs the taxpayer close to £4bn/year) is by providing these opportunities."
Thanks to all of our club members who support a different independent roaster every week - and in this week's feature are also helping to advance our social responsibility to help ex-offenders rehabilitate and successfully re-integrate into society.
We're excited to feature Newground in the club with two varieties:
Monte Carmelo - Cerrado Mineiro is a large region in the state of Minas Gerais in south-eastern Brazil which sits between 800 and 1,300 masl and is predominantly flat. It is also the first region in Brazil to receive protected Designation of Origin status, meaning coffee labelled “Cerrado” has to actually come from Cerrado. Expect delicious notes of Hazelnut, Raisin & Milk chocolate.
Big House - This juicy coffee is the foundation to start your day. The blend consists of a smooth nutty Brazilian, a juicy and sweet coffee from Mexico, and a special natural Ugandan from the Zukuka Bora Coffee Project. This was set up to support the people of Mt Elgon in many different ways & the resulting cup is smooth, sweet and really interesting.
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